Introduction
Why E-E-A-T is Important
Everyone wants their website to rank on Google’s first page. But today, ranking isn’t just about keywords—Google wants to show trusted, authoritative, and useful websites to its users.
Osumare, one of the top SEO companies in Mumbai, helps businesses improve their Google rankings using E-E-A-T strategies—Experience, Expertise, Authority, and Trustworthiness.
E-E-A-T means:
• Experience – real knowledge or first-hand use
• Expertise – being skilled in your subject
• Authority – being recognized in your field
• Trustworthiness – being safe, honest, and reliable
If your website shows these qualities, Google will treat it as a credible source. This helps you rank higher, attract more visitors, and build long-term trust with customers.
1. What is E-E-A-T in SEO?
E-E-A-T is a guideline Google uses to check content quality. It helps Google decide if your website is worth showing to users.
Experience
Google likes content written by people who have real experience. For example:
• A travel blog written by someone who has actually visited the place.
• A product review written by someone who has used the product.
This makes the content authentic.
Expertise
Your website should show that the writer knows the subject well. Example:
• A doctor writing about health.
• An SEO expert writing about digital marketing.
Adding author bios, qualifications, or certifications improves expertise signals.
Authority
Authority means others trust you. If other websites mention you, give backlinks, or quote your content, Google sees you as an authority.
Trustworthiness
Trust is the most important part. Users should feel safe and confident on your site.
• Secure your website with HTTPS.
• Add clear contact details.
• Share honest, fact-checked content.
How Osumare SEO Agency Mumbai Can Help
Improving E-E-A-T can be challenging without the right expertise. Osumare, a top Search Engine Optimization company in Mumbai, helps businesses build E-E-A-T through:
They focus on:
• On-page SEO: Optimizing your content, adding author details, improving structure.
• Off-page SEO: Getting backlinks, PR mentions, and online visibility.
• Content creation: Writing blogs, case studies, and articles by experts.
• Website optimization: Making your site fast, secure, and user-friendly.
• Digital marketing: Growing your brand presence across social media.
By working with the best SEO company in Mumbai, you can improve rankings, build authority, and gain customer trust.
Examples of E-E-A-T in Action
• Health sites like WebMD rank high because doctors write or review content.
• Finance blogs with certified experts perform better than casual writers.
• Local businesses in mumbai with reviews, secure websites, and good content rank higher in local searches.
This shows that real expertise and trust always win.
Conclusion:
Start Building Trust Today
E-E-A-T is not just about SEO – it’s about making your website reliable for people. If users trust your site, Google will too.
Focus on:
• Writing content with real experience
• Showing expertise clearly
• Building authority with backlinks & mentions
• Keeping your website secure and user-friendly
If you want professional help, Osumare SEO Agency Mumbai can guide you step by step. With the right E-E-A-T strategy, your website can rank higher, attract more visitors, and build long-term success.