Creating content for SEO is no longer about keyword stuffing or following a rigid checklist. In a recent statement, Google has clarified its expectations for content creators, urging them to think beyond algorithms and instead prioritize real people. As algorithms evolve to better understand search intent, relevance, and content quality, understanding how to write for both humans and search engines has never been more critical.
Let’s break down Google’s advice based on three key content pillars: Getting the Content Right, Using Site Visitors as Inspiration, and Setting Realistic Expectations — followed by an important concluding takeaway for content creators.
Getting The Content Right
Getting your content right is the foundation of SEO success — but what exactly does that mean today? Google is clear: it’s not about chasing the algorithm. Instead, it’s about crafting content that delivers actual value to your readers. This starts with understanding the purpose of your content and who it’s intended for. Are you informing? Solving a problem? Comparing options? Teaching something complex in simple terms? Whatever your purpose, your content must satisfy it completely.
To get content right, it should be thorough, original, and authoritative. This means avoiding fluff, duplicate content, or surface-level answers. A well-structured blog post or page must go deeper than simply repeating what’s already out there. For example, if you’re writing about “best digital marketing strategies,” don’t just list the basics—share your expert opinion, include real examples, or link to credible studies to back up your claims.
Google also emphasizes the importance of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). If your content lacks these attributes, it may struggle to rank, even if it’s technically optimized. Demonstrating that your content is written by someone with firsthand knowledge or qualifications can make a big difference in Google’s evaluation of your site.
Site Visitors Are Your Inspiration
When Google says “write for people first,” this is exactly what they mean. Site visitors — your audience — should be the driving force behind your content strategy. You need to deeply understand their needs, pain points, goals, and behaviors. Ask yourself: what are they really searching for? What would genuinely help them? Why are they coming to my site, and how can I make their journey smoother?
Rather than writing content for the sake of SEO, start by listening to your users. Dive into your analytics tools like Google Analytics, Search Console, or heatmaps to see how visitors interact with your site. What pages do they linger on? What keywords are bringing them in? What topics do they search for repeatedly?
Better yet, talk to your customers or audience directly. Conduct surveys, read your comment sections, and respond to emails or support requests. Real user feedback can provide invaluable content inspiration. When you understand your audience’s actual questions and concerns, your content naturally becomes more aligned with their intent — which Google will recognize and reward.
Set Reasonable Expectations
One of the biggest mistakes content creators make is expecting instant results from SEO. In reality, content performance is a long-term game, and even the best-crafted article may take weeks or months to show up prominently in search results.
Google advises creators to set realistic and patient expectations when publishing new content. Just because your blog post is indexed doesn’t mean it will rank overnight — especially in competitive niches. If your content is competing with well-established pages from trusted domains, it will take time (and maybe a few updates) to gain visibility.
It’s also crucial to track the right metrics. While rankings are important, focus on what really matters:
Are users staying on the page?
Are they completing goals (form submissions, purchases, downloads)?
Is your content helping move visitors through the buyer journey?
Regularly audit your content to keep it fresh and relevant. Even evergreen posts need occasional updates to reflect the latest trends, data, or examples. Showing Google that you maintain your site and care about accuracy can boost your site’s authority over time.
Conclusion
Google’s evolving algorithm sends one consistent message: write content that helps people. With the June 2025 insights and ongoing refinements, it’s clear that user-centric content is the key to sustainable SEO.
Google’s updates remind us that helpful, user-focused content is key to SEO. Instead of chasing keywords, focus on creating value and trust with your audience. Let real visitor needs guide your strategy, and allow time for results to grow. As a leading SEO agency in Mumbai, we believe success comes from content that reflects your expertise and connects with users—because when people trust you, search engines follow.